AS community bars and taverns across the country reopen, a coalition of beverage companies have joined forces to pump over $28 million in financial support towards reviving and providing a wide range of resources needed for the sector to recover.
The project, dubbed For our Bars: For Jamaica/Fi Di Bar Dem, Fi Jamaica, is an initiative spearheaded by Red Stripe, Pepsi, Celebration Brands Limited (CBL) and the Desnoes & Geddes (D&G) Foundation.
Their combined efforts are aimed at supporting the recovery of community bars as a direct response to the challenges brought on by the COVID-19 pandemic. The project is expected to kick-start on May 25th.
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