TREASURE BEACH, St Elizabeth —As Jamaica’s tourism industry seeks to battle back from the effects of the COVID-19 pandemic, there is a call for agro-tourism to be developed as a strong niche especially on the south coast.
Identifying Jamaican farmers as among the “true heroes” in times of crisis such as the ongoing pandemic, Treasure Beach hotelier Jason Henzell said their role should be celebrated by integrating agriculture in the tourism product.
“I want agro-tourism to be a massive part of the recovery strategy, we have always had agriculture over here and tourism over there, and we have never really seen them as one thing. We need to change that,” Henzell told the Jamaica Observer’s Business Report.
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