(From left) Peter Thompson, CEO of RADA; Lenworth Fulton, president of the JAS; Colonel Jaimie Ogilvie, assistant vicepresident of the Hi-Pro Division of Jamaica Broilers Group; Floyd Green, minister of state at MICAF; and Michael Pryce, director of agricultural marketing information at MICAF, at the Hi-Pro #Growstrong launch event held last Friday (June 12) on the lawns of Hi-Pro Ace Supercentre in St Catherine. (Photos: Naphtali Junior)

IN keeping with its declaration to commit to the theme of growth, the Hi-Pro division of Jamaica Broilers Group launched the #Growstrong initiative last Friday.

The initiative is set to benefit over 2,000 small farmers across the island who buckled under the impact COVID-19.

Having partnered with agricultural agencies, the livestock association, and an islandwide network of farm stores, Hi-Pro over the next five months will donate Hi-Pro feeds, seeds, fungicides, herbicides, and insecticides to farmers at a total product value of $23.6 million. Also, Hi-Pro will offer discounts on its premium broiler ration.

The entities engaged by Hi-Pro include the Jamaica Agricultural Society, Rural Agricultural Development Authority, the Jamaica Dairy Development Board, Jamaica Egg Farmers Association, Jamaica Pig Farmers Association, and Small Ruminant Association of Jamaica.

http://www.jamaicaobserver.com/business-observer/hi-pro-launches-23-6-million-growstrong-initiative-to-assist-small-farmers-affected-by-covid-19_196326