aribbean businesses have set bold ambitions for digitisation, but PricewaterhouseCoopers’ (PwC) Caribbean Digital Readiness Survey 2021 reveals a wide gap between organisations out in front and those struggling to make headway.
According to the study released last week, most respondents believe that they’re meeting or exceeding targets on integrating new technologies into business processes, and products and services — with 42 per cent on target and 28 per cent ahead.
Only 15 per cent believe that their digital fitness is on par with or ahead of the leaders in their industry. But that leaves more than a quarter in the Caribbean region who acknowledge that they are behind target.
For these Caribbean organisations, further upskilling is critical.
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