United States-based fried chicken franchise BirdShack’s trademark bird atop a weathervane has flown Jamaica’s way, promising to ignite a new round of competition in the local fast food market, particularly the apparently lucrative fried chicken segment now dominated by KFC and Popeyes. BirdShack, headquartered in Birmingham, Alabama, is being introduced to Jamaica by Arya Holdings Limited, the reorganised holding company for the group that also includes Arya Resort Management Company and is headed by hospitality veteran Wayne Cummings. Arya Holdings has added a food subsidiary, Arya QSR Limited, as the vehicle to drive its entry into the quick service restaurant (QSR) business, one of the fastest growing business segments in Jamaica, with more than 50 per cent of the market estimated by the Food and Agriculture Organi

https://jamaica-gleaner.com/article/business/20220327/fried-chicken-market-heats-ex-hotelier-leads-450m-birdshack-investment