Targeting primarily the motor vehicle market, GK Insurance (GKI) — a subsidiary of the GraceKennedy group — has introduced a “design your own coverage” plan combined with online purchase.
Group CEO Don Wehby explained on Monday that the subsidiary is seeking to break new ground, “giving the market the power to create their own coverage based on their needs and desired spend”.
The company is eyeing growth within a market valued at $15.9 billion by premiums generated in 2015 in Jamaica. It is also targeting other Caribbean markets.
The company currently operates in Jamaica, Dominica and the Turks and Caicos Islands, but is “applying to establish branches in Trinidad and Guyana to commence operations in 2017,” Wehby said.
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