JAPEX to ‘boost your revenue’

With the Jamaica Product Exchange (JAPEX) set to get under way today at the Montego Bay Convention Centre (MBCC), participants can look forward to seminars geared toward boosting their businesses.

JAPEX, the largest travel and tourism trade show in Jamaica organised by the Jamaica Hotel and Tourist Association and the Jamaica Tourist Board, provides a platform for travel partners and local tourism operators to have dialogue with a view to creating relationships and generating new business.

The trade show, which will come to a close this Tuesday, September 26 — World Tourism Day — will coincide with the United Nations World Tourism Organization’s observance of World Tourism Week under the theme ‘Sustainable Tourism A Tool for Development’. It will also begin at the tail end of the Montego Chamber of Commerce and Industry Expo 2017, also at the MBCC.

Between 2 pm and 4 pm today, members of the JHTA will benefit from three seminars aimed at boosting their businesses through marketing and technology, which will be facilitated by US-based hospitality firm Travel Click Inc.

The seminars, to be delivered in concert with the Caribbean Hotel and Tourism Association, will cover the topics ‘Converting Data to Dollars’, ‘Monetising Social Media’ and ‘The Importance of Being Direct’. Following each seminar will be panel discussions including representatives of the over 102 tour operators in Europe and the Americas and 75 international travel agents present for the three-day event.

As JHTA president Omar Robinson explains, this high level of participation is an indication of confidence in Jamaica’s tourism product.

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