On Monday last Campari announced an update to its premium rum line-up, with the addition of the new “super premium” 15 Year Old Black River Casks rum, crafted by master blender Joy Spence of Appleton Estate. Spence is the first female master blender in the spirits industry.

Originally launching in Canada only in September 2018, Appleton Estate 15 Year Old Black River Casks is now being released globally due to its initial success in the Canadian market, Campari stated.

 

The launch is being managed by Campari Canada which is owner, importer, and marketer of a portfolio of over 30 internationally-recognised brands spanning across the fine spirits categories.

 

Campari has been improving capital investment in Jamaica, reaching J$14 billion in 2020, following the group’s acquisition of J Wray & Nephew Limited (JWN) in 2012.

https://www.jamaicaobserver.com/business-observer/a-refreshed-brand-goes-global-campari-launches-appleton-s-15-year-old-black-river-casks_224342?profile=1056