Minister of Tourism Edmund Bartlett has welcomed a new partnership between Chukka Caribbean Adventures and J. Wray & Nephew Limited, describing it as a “big game changer” for Jamaica’s south coast tourism.

Speaking to JIS News, Bartlett said the partnership, which went into effect on December 1, will be mutually beneficial to both entities and will bring more visitors to the island’s southern region.

“This is indeed very good news … a very big deal. When two companies the size of J. Wray & Nephew Limited and Chukka can put their collective synergies together for a common good, only big things can happen,” he noted.

“In this case, it’s a win-win for tourism, especially for the south coast, which badly needs this kind of spark, this kind of revival and momentum,” he added.

The new partnership will see Chukka handling all sales, marketing, ticketing, and invoicing for the Joy Spence Appleton Estate Rum Experience (JSAERE), located at Siloah in Nassau Valley, St Elizabeth. Chukka will also be responsible for the full customer experience from point of departure to arrival.

https://jamaica-gleaner.com/article/news/20211228/boost-south-coast-tourism