Director of the Road Safety Unit in the Ministry of Transport and Mining, Kenute Hare says future generations will have a role to play in reducing the incidents of road fatalities.
“It takes at least three generations to change a culture, so we are sowing the seeds now with our children. We intend to have them be the catalysts of change because we recognise that the adults have not been doing a good job — they are killing themselves and children on the road,” Hare said.
“It is on us to ensure that the next generation doesn’t come up and do these bad things,” he added.
The director of the Road Safety Unit was speaking on the Government news agency Jamaica Information Service programme Get the Facts ,recently.
Hare further informed that the Unit has been using social media and traditional media, as well as community outreach, to inform the general public about road safety issues.
He also stated that the unit utilises data from accidents in an effort to improve safety on the nation’s roads.
Hare explained that the data supplied by motor vehicle black boxes provide a “treasure trove of critical information”, which the unit intends to analyse with an aim to align its programmes accordingly.
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