Even as consumers battle price inflationary pressures while the economy recovers from the novel coronavirus pandemic, Jamaica Broilers Group Limited (JBG) has announced that a 10 per cent price increase will be applied at the end of January.

“It’s incredible what’s happening, and it’s so aggressive that it’s not funny,” stated a Christopher Levy, president and CEO of Jamaica Broilers, in a call with the Jamaica Observer late Thursday evening.

 

“Well, I think what’s happening is that we have continued cost increases across the entire operation, including corn, soy, and a lot of other raw materials which have been impacted. Jamaica is a price taker on a lot of things. If you look at oil, oil has moved aggressively. I think, without a

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