Did you know that when searching for news or information, 64 per cent of consumers trust search engine results (such as Google) the most, and guess what platform shows up in your top five search results—LinkedIn! So if you are signed up on the platform, but not actively using it— your LinkedIn profile will still show up in search results online.

So, what is LinkedIn and why do you do need to be on it as a business professional, especially now?

In a nutshell, LinkedIn is the social network for professionals — every kind of professional. It’s pretty much the Facebook and Instagram of the business world. It is an online platform where people in business go to be seen and heard, to be positioned as thought leaders in industry, to find leads, get clients, to get recruited, to find recruits—it’s where the world goes to do business.