Marian Ross, vice-president of trading & investment at Sterling Asset Management, is pictured making a delivery to the Golden Age Home on Monday. It includes much-needed sanitation supplies and adult diapers as well as novels, puzzles and games for the residents from Sterling Asset Management and their clients.

The emergence of the novel coronavirus has plunged the world into uncertainty, crippling industrial activity and generating great unpredictability in markets globally.

For investors, this uncertainty has led to a reassessment of their portfolios, with the question on the minds of many being, “Should I seek to protect existing value or identify the opportunities for significant returns to give myself a buffer against the economic storm?”

Marian Ross, VP trading & investment at Sterling Asset Management, believes the best answer is a well-planned pursuit of both. “We believe that the two goals are not mutually exclusive,” she says, adding, “Investors should make sure that they are invested in assets that can give them a positive return in the long run and that can honour their obligations in the short term.”

http://www.jamaicaobserver.com/business-report/how-to-survive-and-thrive-financially-amid-the-pandemic_194429