TOURISM stakeholders and COVID-19 Resilient Corridor interests are encouraging more Jamaicans to embrace the ‘Rediscover Jamaica’ campaign in efforts to drive a sustainable domestic tourism market.

The initiative, which is being promoted by the Jamaica Tourist Board (JTB), was launched in July and encourages Jamaicans to take advantage of the country’s many tourism products and attractions through staycation packages.

Speaking at a recent tourism forum, president of Jamaica Hotel and Tourist Association, Omar Robinson noted that the campaign has been going well.

“The Rediscover Jamaica programme has done tremendously well for the hotels and attractions. We have seen a lot of people taking up these exciting rates that both attractions and hotels have put out. And these are really discounted rates to get Jamaicans to come out,” said Robinson

http://www.jamaicaobserver.com/business-observer/jtb-encouraging-local-residents-to-embrace-rediscover-jamaica-campaign_202205