Alysia White (left), assistant vice president, Sagicor Group Marketing, addresses editors and reporters at Jamaica Observer’s Monday Exchange forum at the newspaper’s Beechwood Avenue offices yesterday. Also in photo are Christopher Zacca, president and CEO, Sagicor Group Jamaica and international supermodel Stacey McKenzie, Sagicor Sigma Corporate Run patron. (Photo: Joseph Wellington)
The Sagicor Sigma Corporate Run has over the years generated a lot of goodwill, delight and enthusiasm.
But many would be oblivious of the stress and strain that go into ensuring that the event became, and by extension, remained the largest of its kind in the Caribbean.
The glitter and glamour that the many participants and bystanders witness year after year require a tedious planning process that can cause a ball of anxieties for even the most proficient individual or team.
Fortunately, organisers of the event, Sagicor Group, boast a dedicated marketing team, who has been the backbone of each and every smooth and successful execution of the event since its inception in 1999.
Ably aided by over 200 equally dedicated volunteers, the Sagicor team members — past and present — have been committed to the task of ensuring that the company’s initiative donated approximately $350 million to various beneficiaries over the years.
Now with the 21st staging of the event scheduled for February 17 looming, Alysia White, Sagicor Group’s assistant vice president of marketing, gave an insight of the meticulous behind-the-scenes effort that goes into the fundraising event.
The tremendous growth of the event has been evident over the years as $21 million, $26 million and $43 million, were raised in 2014, 2015 and 2016, respectively, with $50.5 million and $50 million raised in 2017 and 2018.
Leave A Comment