AS community bars and taverns across the country reopen, a coalition of beverage companies have joined forces to pump over $28 million in financial support towards reviving and providing a wide range of resources needed for the sector to recover.

The project, dubbed For our Bars: For Jamaica/Fi Di Bar Dem, Fi Jamaica, is an initiative spearheaded by Red Stripe, Pepsi, Celebration Brands Limited (CBL) and the Desnoes & Geddes (D&G) Foundation.

Their combined efforts are aimed at supporting the recovery of community bars as a direct response to the challenges brought on by the COVID-19 pandemic. The project is expected to kick-start on May 25th.

http://www.jamaicaobserver.com/business-observer/beverage-companies-pour-28-million-into-bar-recovery-initiative_194473