Chief executive officer of BlueDot Insights Larren Peart is encouraging micro, small, and medium-size enterprises (MSMEs) to utilise social media to collect primary data in order to gain a better understanding of and serve their target market.
Peart in his recommendation said that social media is a cost-effective way for entrepreneurs to solicit feedback on the products and services that they offer.
“Social media is your largest focus group, as people are a lot more willing to share information online. So, pay attention to their feedback, engage them and encourage them to share their opinions. You want to ask questions to get feedback, so if you know that someone bought your product, ask about the experience with the product and you start to engender your customers to feel safe to tell you their opinions,” he advised at the Jamaica Business Development Corporation (JBDC)’s Virtual Biz Zone online series held recently.
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