LONG before the novel coronavirus pandemic, sole proprietor of Goodwill Furnishings Durrant Pate understood the concept of pivoting.

After a couple years of operating a wholesale in downtown Kingston, the journalist-turned-businessman, in 2017, decided to make his foray into furniture manufacturing.

 

“The company is… a spin-off from a previous company, which I operated about four years before. That company was registered as Goodwill Wholesale & Meat mart. That too was also a sole proprietorship. Goodwill Furnishings is the name I have given the business and it is operated from 4 Matthews Lane in downtown Kingston,” he explained to Jamaica Observer.

 

An employer of three full-time staff and another three on a contractual needs basis, Goodwill Furnishings produces vanities, chairs, beds, cupboards, and chests. Pate pointed out that the company’s competitive advantage is its use of quality products, including authentic hardwood, in the manufacture of furniture pieces that command a premium price.

https://www.jamaicaobserver.com/sunday-finance/pivoting-on-goodwill_246833