The Private Sector Organisation of Jamaica (PSOJ) Access to Finance Facilitation Panel (AFFP) through its weekly Facebook Live CovidCast JA: Business podcast has now reached over 2 million views around the globe.
The online series, aired every Thursday over the last four and a half months, was developed amidst the COVID-19 pandemic to provide support to small and medium-sized enterprises (SMEs) and to serve as a platform for many of these small operators to benefit from critical business guidance, to share best practices, voice their concerns and receive sound advice on how to put their best foot forward as they navigate the challenges of the ongoing pandemic.
“The weekly viewers of local SMEs have expanded to include the Diaspora, and business people from all over the world including UK, USA, Canada and Africa, it is clear that the programme has significant global reach and engagement,” a release this week informed.
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