For 23 years Sagicor Jamaica has made the tough decision of who, among the country’s needy, will benefit from funds raised through its hugely popular Sigma Run. The company’s strategy has been to focus on those with the greatest need while ensuring that beneficiaries are spread all across Jamaica.

“In terms of how we chose the beneficiaries, we normally start that work well in advance of the run. A large number of potential beneficiaries are brought to the floor by recommendations from board members as well as recommendations from clients and from team members. So we do the evaluation, we [assess] the need and we [look at] the geographical areas,” president and chief executive officer of Sagicor Group Christopher Zacca explained during the latest Jamaica Observer Monday Exchange.

This year, two medical facilities in eastern Jamaica, the Annotto Bay Hospital in St Mary and the Port Antonio Hospital in Portland, have been selected as beneficiaries for the signature charity run,which will also help students struggling to learn during the coronavirus pandemic. Last year, it was Bustamante Hospital for Children, Clifton Boys’ Home and Savanna-la-Mar Hospital which recived a helping hand.

http://www.jamaicaobserver.com/news/sagicor-s-tough-choices_212609