A new feature has arrived on Instagram, and businesses should be excited about it. Instagram has now added WhatsApp to its connection tabs on Instagram business profiles. It is another way for your customers to get in touch, spark conversation and facilitate a personal feel with your Instagram community.

Facebook disclosed that over 70 per cent of shoppers prefer communicating with businesses via messaging on social media. So this new integration is an excellent way to tap into those curious about or interested in purchasing your products.

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