SPUR Tree Spices has inked a deal with Massy Distributors to help the company to build market share and brand equity in the region.

Spur Tree Spices currently exports directly to the United States, Canada, the United Kingdom, Cayman Islands, Costa Rica, and Australia. This new partnership is expected to open the door of possibility to some other Caribbean territories where Massy has both a distribution and retail footprint.

“The alliance that we are forming is to go beyond Jamaica and to first explore the countries that Massy operates in in the Caribbean and then extend beyond that,” Albert Bailey, CEO of Spur Tree Spices, told the Jamaica Observer.