AS a marketer your value is linked to your results and in order for your marketing to be meaningful, it must drive key business objectives. Beneath every great marketing plan is a clear set of strategic marketing objectives.

One of the most important requirements for developing your marketing strategy is identifying your objectives. Before you start working on your marketing strategy, you must consider what you want as an end result. Once you identify the end result, you can then move to developing your plan.

As the adage remind us — if you don’t know where you are going, any road will take you there! Therefore, it is critical that you take time to figure out what you want to achieve and successfully define objectives with a view to being clear on what success will look like.

https://www.jamaicaobserver.com/sunday-finance/strengthening-your-marketing-plan-through-clear-marketing-objectives_223586?profile=1056