“LinkedIn?… You mean the job posting site?” If that was your initial thought when you read the headline, you wouldn’t be wrong but you would be outdated in your thoughts about LinkedIn.

The platform has grown tremendously from its days of just being the place to go to look for jobs. It’s become the number one platform for professionals to connect, share, learn, get business and still get jobs in a more refined process.

The best part is that here in Jamaica, it is finally starting to grow with a current user base of over 460 thousand profiles in 2022, which is up from 413 thousand in 2021.

In this article, I want to give you my strategies of how I have used LinkedIn to generate leads, sales and connect to industry leaders in other countries and I have also reached out to one of the top LinkedIn coach & experts in the Caribbean, Jarrod Best-Mitchell, to give us his three tips on how LinkedIn can help grow your business.

Right off the bat, there has been no platform that has been able to grow my career and business more than LinkedIn. The biggest reason for that is, it is the only platform that all of the decision-makers for almost any company you want to work with are on.

When I first started my tech blog Droid Island, I would create content educating the Caribbean region about their smartphones, and how to use them, tackling a lot of the issues I saw in the industry-specific to the Caribbean.

I would have made a list of all of the companies in my industry that I wanted to work with or ones that served the same audience like me, I would search them up on LinkedIn, look at all of their employees and begin adding everybody who was in a decision-making spot.

That way, once I created the content, the decision-makers would see it and they would either reach out to me to discuss or I would reach out to them with the content I found most helpful to them.

This allowed me to start the relationship in which I have landed all of my business deals to date. This has been a big game-changer for my business.

Now, I reached out to Jarrod Best-Mitchell and asked him to give me his three ways that LinkedIn can help grow your business. Here is what said.

1) LinkedIn has over 800 million users worldwide, which means you are opening up your business to a much larger market and LinkedIn adoption has grown in Jamaica every year.

https://www.jamaicaobserver.com/business/why-you-need-linkedin-to-grow-your-business-in-2023/