IN recent years, the world has witnessed unprecedented advancements in artificial intelligence (AI) technology, reshaping industries and redefining the boundaries of what machines can achieve. As these AI-driven tools become increasingly sophisticated, they’ve ignited a fervent debate and growing concerns among professionals across various sectors. Central to this discourse is the looming question: Will AI replace human jobs? The marketing industry finds itself at the crossroads of this debate, grappling with the potential of AI to automate tasks traditionally handled by human marketers.

Today, the world of marketing is buzzing with some cool new tools powered by artificial intelligence, or AI for short. One of the big things AI can do is understand and use human language, thanks to something called “natural language processing”. There are also these big computer brain models, known as “large language models”, that can talk almost like humans and even write stuff on their own!

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