Rum sales at Worthy Park Estate are above pre-pandemic levels, due to increased distribution locally and overseas.
The producer of Rum-Bar products generated 15 per cent more rum sales than in 2020, the start of the coronavirus pandemic, and about 10 per cent more than 2019, said Managing Director of Worthy Park Gordon Clarke.
“Our distribution arrangements are bearing fruit in US and Europe. We signed up new people in the US and they are ramping up sales,” said Clarke. “So, it is not COVID-19 stress driving sales.”
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