QUESTION: Twenty-twenty has not been a good year for my business mainly because of the pandemic and fallout from tourism and other industries we used to earn from. I need your advice about how to increase sales for 2021. I have been following you for sometime, and I know that you work with companies around the world, and I wondered if there are any companies that have successfully used sales strategy to improve net income and if you could share some lessons or tactics from those experiences?

I currently have three sales reps in my employ, reduced from eight this time last year. I am considering rehiring two of the sales reps in January 2021 but with a new contract for 50 per cent decrease in base pay and 60 per cent increase in commission. Less comfort and more incentive to make targets. I am really looking forward to your response.

– Matthew

BUSINESSWISE: I’m so glad you have posed this question because it may likely help many entrepreneurs and small business owners understand how some companies earned incredible results in a period of global economic recession, and hopefully, you may apply relevant lessons to hasten your own financial recovery.

The short answer to your question is yes! I’ve worked with many companies around the world that successfully used sales strategy to improve their net income in this pandemic. I’ve also had the good fortune of working alongside some local companies that have grown their

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